About Decoded
You’ve built something that works. We help you keep it working as technology changes.
Decoded was founded in 2019 to give ambitious businesses the kind of technology leadership that is usually only available to much larger companies. We work as an extension of your leadership team: senior CTOs, architects and delivery leads who have run technology at scale and who still do the work themselves.
We work alongside your experienced people, document what they know, and introduce changes they can understand and use confidently.
Our AI advice comes from a team that ships AI into regulated businesses every week, so it is grounded in what actually works, not what demos well.
We are based in San Juan Capistrano, California, and work with clients across the United States and the UK.

Leadership
Peter Dolukhanov
CEO & Founder
Peter started as a software engineer and architect, then founded a digital agency, grew it to 40 people and led it through its acquisition. He served as Group CTO through a second acquisition by Accenture, and was a Managing Director at Accenture.
Since founding Decoded he has been on-demand and interim CTO for organizations including The Independent, and founded Decoder, an AI platform that automates document and admin work for insurance agencies.
- 2023 –DecoderFounded an AI platform that automates document and admin work for insurance agencies
- 2020 – 21The IndependentActing Chief Technology Officer through a CMS re-platforming
- 2019 –Decoded ConsultingOn-demand and interim technology leadership, US and UK
- 2017 – 19AccentureManaging Director; founded and led the Creative Futures practice
- 2014 – 19KarmaramaGroup CTO; integrated Nice Agency post-acquisition; led emerging technology
- 2009 – 17Nice AgencyFounded and grew a 40-person mobile and digital agency, acquired 2014
- 2002 – 09Engineering and architectureSoftware engineer and technical architect at Hewlett-Packard, Adobe and others
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